Social Traffic vs. Search Traffic: Which Is perfect For Bloggers?


As I researched the best marketing channels, I realized that “blogs” are different businesses that have different clients. Some blogs are technical and specific, and others are generic and informational. There is no one single solution for all blogs.

Is It Better To Get Social Traffic Or Search Traffic?

In this article, I will give examples of different kinds of blogs and the channels that are most effective for them. And a little later in the article, I’ll explore why certain channels work well for some, but not for others.

Social Traffic vs. Search Traffic- What is best for you?

I hope you get an idea of why certain blogs do better with search traffic and why some do better with social traffic. It’s all about the reader’s relationship to the kind of content you create.

It’s not impossible to market serious content on Facebook, but it is a lot more difficult than via searches. The best explanation about I’ve read about promoting your serious content on Facebook is:

Facebook is like a party. People are there together, having fun and laughing, and when you enter this party and are selling your ebook on how to get more traffic to your site, you will not have any takers.

So recognize who your content caters to and understand how they will want to learn about your content. Then you can build your marketing approach to cater to that idea.

Which kind of traffic do you do best with: Search or social? Let me know where most of your traffic comes from and if you think you’re targeting the right audience on the right platform. I’ll see you in the comments section!

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